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Kisan Call Centre

Details of the Scheme:

  1. The Indian Agriculture is on the threshold of a second revolution. It is becoming increasingly clear that the next leap will come from the information and the knowledge intensity transfer to the agriculture sector, together with the other traditional inputs and interventions. The real challenge before the policy makers is to overcome the information asymmetry between farmer and farmer, village and village, region and region and the country as a whole versus other countries. Fortunately, the developments in the field of communication and information technology in India make it possible to attempt this task.
       

  2. The country today has an impressive telecom network both in the private and Government sector. Over 5 lakh villages have a public telephone in the country. It has been felt for long that this impressive telecom network could be put to effective use for delivering knowledge and information to the farming community. With the decrease in the number of extension workers, there is a need to use the latest technologies for delivering extension services. Towards this, the Department of Agriculture and Cooperation has been working on schemes to use both Mass-Media and telecom network for the delivery of extension services.
       

  3. One of the draw-backs experienced in the current human resource based extension service has been that the monitoring authorities are not able to get a clear feed back on the quality of extension services being delivered in the villages. Further, the extension services delivered is knowledge and information based on felt needs and what has been given to them by the higher authorities. On the other hand a call centre based extension service will be delivering knowledge and information exactly as per the requirements of the farming community. This system would also help keep a record of what is being delivered to the farmers in terms of knowledge and information.
         

  4. The objective of the scheme has been to make agriculture knowledge available at free of cost to the farmers as and when desired.
        

  5. This scheme has an in-built system of monitoring and continuous evaluation for modifications and improvements. The services are also of a foundational nature. Many more exciting tiers will be built on this infrastructure.
      

  6. The Kisan Call Centre scheme is available over the complete country. At present the Call Centre services are available at a common toll free telephone number which can be dialed from anywhere in the country. The location is immaterial as the calls can originate from any village to land at a specific call centre and a specific seat which would be answered by an agriculture graduate knowing the local language and having an understanding of the local agricultural issues.
       

  7. The call centres as operational today have been selected on the basis of a tender document which was floated by TCIL, a Govt. of India Company which was appointed by Department of Agriculture & Cooperation as the consultant.
       

  8. The Kisan Call Centre scheme has been functioning from 21.1.04. The Call Centres can be accessed by farmers all over the country on common Toll Free Number 1551.
      

  9. The calls are received at 13 Call Centres wherein 116 Agriculture Graduates attend to answer the query of the farmer in the local language. 123 experts located in different parts of the country at State Agriculture Universities, ICAR institutes, State Department of Agriculture, Horticulture and other developments are answering the calls at Level –II.

NEW INITIATIVES:

  1. Since 10th June, 2004 the Call Centres service has been made available right from 6 A.M. to 10 P.M. except on Sundays and gazetted holidays, beyond these hours the calls are attended in the IVRS mode.
      

  2. The call centre for the State of Gujarat and U.T. of Dadra and Nagar Haveli has started functioning effectively w.e.f. 1.11.2004 at Ahmedabad.

 

List of Kisan Call Centres operating in the Country

S.No. Call Centre Location States covered
1. Mumbai Maharashtra, Goa, Daman, Diu
2. Kanpur Uttar Pradesh, Uttranchal
3. Kochi Kerala, Lakshadweep
4. Bangalore Karnataka
5. Chennai T.N. Andaman/ Nicobar
6. Hyderabad Andhra Pradesh
7. Chandigarh Chandigarh, J&K, Himachal Pradesh, Punjab
8. Jaipur Rajasthan
9. Indore Madhya Pradesh, Chattisgarh
10. Kolkata West Bengal, Bihar, Orissa, Jharkhand
11. Kolkata N.E. States
12. Delhi Delhi/ Haryana
13. Ahmedabad Gujarat and Dadra & Nagar Haveli

 

Knowledge Management System

  1. The Knowledge Management System is a software tool which has been developed by the Telecommunications Consultants India Ltd. (TCIL) a Government of India enterprise. The Kisan Call Centre shall be accessible on identified telephone number will provide all technical assistance to the caller and will record the queries along with the personal details.
       

  2. The Knowledge Management System shall be supported by the data base built up using the asked questions and their answers. The Kisan Call Centre report generation software will be provided the user interface forms in which the call Centre Agents has to put the parameter according to which he want the report to get generated. The report/data generated like date wise, crop wise, location wise, district wise, state wise, problem wise, level wise, call type wise, All India level wise will be available at the users end. The data generated through this Knowledge Management System will be available on internet after hosting.

 

List of nodal officers of Kisan Call Centres in the country

1. Director Incharge
Directorate of Cotton Development,
14, Ramjibhai, Kamani Marg
Ballard Estate, P.B.No.1002
Mumbai – 400038
director_docd@rediffmail.com

 

2. Managing Director
National Cooperative Development Corporation,
Hauz Khas, Institutional Area,
New Delhi
md@ncdc.stpn.soft.net

 

3. Coconut Development Officer
Coconut Development Board
Ministry of Agriculture, Government of India,
Khera Bhawan, SRVHS Road,
Cochin-682 011 Kerala
Cdbkochi@vsnl.com

 

4. Director
Coconut Development Board,
Regional Office-cum-Technology Centre,
Hulimavu, Bannergatta Road,
Besides Horticulture Farm, Govt.of Karnataka,
Bangalore South, Bangalore – 560 076 (Karnataka) 
Cdb_blr@kar.nic.in

 

5. Director
Coconut Development Board, Regional Office,
AF 6/2004, 7th Street, 11th Main Road,
Annanagar, Chennai – 600040 (Tamil Nadu) cdb@tn.nic.in

 

6. Director General
National Institute of Agricultural Extension
Management (MANAGE), Rajednranagar
Hyderabad – 500 030 (Andhra Pradesh)
dgmanage@manage.gov.in

 

7. Director
Directorate of Wheat Development
C.G.O. Complex-I, 3rd Floor,
Kamla Nehru Nagar,
Ghaziabad-201 002 (U.P.)
dwd@hub.nic.in

 

8. Director General
National Institute of Agricultural Marketing,
Kota Road, Bambala, Near Sangener,
Jaipur-303 906 (Rajasthan)
niam@datainfosys.net

 

9. Managing Director,
National Horticulture Board, Plot No.85,
Sector 18, Institutional Area,
Gurgaon – 122 015 (Harayana)
mdnhb@yahoo.com

 

10. Director In-charge
Directorate of Pulses Development
Vindyachal Bhawan, Bhopal (Madhya Pradesh) dpd@hub.nic.in

 

11. Director
Directorate of Jute Development
Nizam Palace Campus,
234/4, Acharaya J.C. Bose Road,
Kolkata – 700020
djd@hub.nic.in

 

12. Managing Director
Small Farmers Agri. Business Consortium (SFAC),
NCUI Building, 5th Floor,
August Kranti Marg, 3, Siri Institutional Area,
Hauz Khas, New Delhi – 110016
sfac@ren02.nic.in

 


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Last Updated On - 01 April, 2005

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