Mass Media Support to Agriculture Extension

Over the last few years Mass Media has seen a phenomenal growth in this country both in terms of reach and advancements in technology. A concerted and well coordinated efforts is now being made to use the electronic media in the extension strategy. The existing infrastructure of Doorsarshan and All India Radio is being utilized to produce and transmit programmes covering wide spectrum of topics in agriculture and allied fields for bringing the latest information and knowledge to the farming community. The four components of the scheme on Mass Media Support to Agriculture Extension include:

• Narrowcasting using High! Low Power Transmitters of Doordarshan.
    

• Regional and National Agricultural programmes by Doordarshan in terrestrial more of transmission.
    

• Kisan Vani using FM Radioi Transmitters of AIR. 
     

• Monitoring and Support activities.

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