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Extension

  • Overview

    Extension Overview

    The Directorate of Extension was set up in 1958 in the wake of launching of Community Development Programmes and National Extension Service throughout the country in 1953. Apart from functions of dissemination of specific knowledge to farmers and supervision of the countrywide extension training infrastructure, Directorate of Extension was also later called upon to implement National Programmes like Intensive Agricultural District Programme (IADP) and Intensive Agricultural Areas Programmes (IAAP). However, since 1974 the emphasis was shifted to Training and Visit system of Extension, which was introduced in 17 major states with the World Bank Assistance.

    The Directorate of Extension/Extension Division is the nodal agency in the Department of Agriculture and Cooperation, Ministry of Agriculture & Farmers Welfare,Government of India for agricultural extension programmes. It assists and encourages the State Departments in organising, maintaining and operating professional extension services. The role of Extension Division/Directorate of Extension is essentially collaborative, providing guidance, technical support to the Extension Division.

    The Extension Division is headed by Joint Secretary (Extension)-cum-Extension Commissioner who is assisted by the three Joint Commissioners.

    The four principal functional areas of the Directorate of Extension at present, are Extension Management, Extension Training, Farm Information and Farm Women Development. The Directorate of Extension has five units i.e. four units corresponding to those functional areas and the fifth one is Administration Unit.

  • Programmes & Schemes

    Support to State Extension Programmes for Extension Reforms

    Agricultural Technology Management Agency (ATMA) Scheme was launched during 2005-06. Support to State Extension Programmes for Extension Reforms It aims at making extension system farmer driven and farmer accountable by way of new institutional arrangements for technology dissemination in the form of an Agricultural Technology Management Agency (ATMA) at district level to operationalize the extension reforms. ATMA has active participation of farmers/farmer-groups, NGOs,KrishiVigyanKendras (KVKs), Panchayati Raj Institutions and other stakeholders operating at district level and below. Release of funds under ATMA scheme is based on State Extension Work Plans (SEWPs) prepared by the State Governments. Allocation of resources for activities related to extension is linked to number of farm households and Blocks. At present, the Scheme is under implementation in 614 districts in 28 States and 3 UTs in the country.

    In order to promote key reforms under the Scheme, ATMA Cafeteriam, 2010 continues to support activities in line with the following policy parameters:

    • Multi-agency Extension Strategies :At least, 10% of allocation on recurring activities at district level is to be used through non-governmental sector viz. NGOs, Farmers Organization (FOs), Panchayati Raj Institutions (PRIs), Para-Extension workers, Agri-Preneurs, Input Suppliers, Corporate Sector, etc.
    • Farming System Approach : The activities specified in the cafeteria are broad enough to promote extension delivery consistent with farming systems approach and extension needs emerging through Strategic Research and Extension Plan (SREP).
    • Farmer Centric Extension Services : The Cafeteria provides for group-based extension and it has necessary allocation for activities related to organizing and supporting farmer groups. In order to supplement these efforts, a provision for rewards and incentives to the best organized farmer groups has also been provided.
    • Convergence: The SREP and SEWP are mechanisms for ensuring convergence of all activities in extension. At present, resources for extension activities are being provided under different Schemes of the Central/State Governments. It is mandated that the SEWP to be submitted by the State Governments shall specify the activities to be supported from the resources of other ongoing Schemes as well as from this Scheme. Convergence between Research & Extension is being established in the field as per a joint circular issued by DAC & ICAR.
    • Mainstreaming Gender Concerns :Gender Budgeting enunciates that at least 30% of resources on programmes and activities are utilized for women farmers.
    • Sustainability of Extension Services :At least, 10% contribution should be realized from beneficiaries with respect to beneficiary oriented activities.

    The important features of the Revised cafeteria include

    • Support for specialists and functionaries at State, District and Block Level
    • Innovative support through a ‘Farmer Friend’ at Village Level @ 1 Farmer Friend per two villages
    • Farmers Advisory Committees at State, District and Block levels
    • Farm Schools in the field of outstanding farmers being promoted at Block/ Gram Panchayat level by integrating the Progressive farmers into Agricultural Extension System (AES) (3-5 Farm Schools/ block).
    • Farmer-to-farmer extension support at the village level to be promoted through Farmers’ Group.
    • Farmers’ Awards instituted at Block, District and State levels.
    • Community Radio Stations (CRS) set up by KVKs/SAUs are being promoted under the Programme.
    • For Non-Governmental implementing agencies, States have been given the flexibility of having Extension Work Plans prepared and approved at the State level. Minimum 10 per cent of outlay of the Programme is to be utilized through them. Non-governmental implementing agencies (excluding the corporate sector) are also eligible for service charge up to a maximum of 10 percent of the cost of the extension activities implemented through them. Apart from other NGOs, financial assistance is also available for implementation of extension activities through agri-preneurs.,
    • Public extension functionaries being made more effective through trainings and exposure visits. National Institute of Agricultural Extension Management (MANAGE), Hyderabad is offering PG Diploma in Agriculture Extension Management for public extension functionaries which is fully funded under the ATMA Programme.
    Mass Media Support to Agricultural Extension

    Central Sector Scheme ‘Mass Media Support to Agriculture Extension’ has been launched during the Tenth Plan Period to enable a revamping of the extension services in the country by using electronic media i.e the wide network of Doordarshan and All India Radio for transfer of technology and information to the farmers. Support to State Extension Programmes for Extension ReformsThe primary objective of the Scheme is to use Television and Radio with their massive penetration as a vehicle that could be exploited for the purpose of extension. They have the advantage of reaching a wide audience at a very low cost. Under this Scheme, the existing infrastructure of Doordarshan (DD) and All India Radio (AIR) is being utilized to make the farmers aware of modern technologies and researches related to agriculture and allied areas. A 30 minute programme is being telecast five to six days a week through National, 18 Regional Kendras and 180 High Power/Low Power Transmitters of Doordarshan. Similarly, 96 Rural FM Radio Stations of All India Radio are being utilized to broadcast 30 minutes of programme for farmers 6 days a week. For telecasting success stories, innovations and for popularization of change-setting technology and farming practices through the Saturday slot of Doordarshan’s National Channel, DAC is producing films, which would consciously project inter-alia positive aspects of agriculture in India.

    Focused Advertisement Campaign The Department of Agriculture & Cooperation, Ministry of Agriculture & Farmers Welfare,Government of India has launched a ‘Focused Advertisement Campaign’ tocreate awareness of assistances available under various schemes. At the national level this is being implemented by way of short advertisements Audio & Video Spots of 30 – 60 seconds duration. The spots are broadcast/telecast through AIR, DD and private channels operating at the national and regional level during news, serials, and entertainment programmes having maximum viewership.

    Establishment of Agri-Clinic and Agri-Business Centres by Agriculture Graduates (ACABC)

    The ACABC scheme is under implementation since 2002. Support to State Extension Programmes for Extension ReformsThe scheme aims at creating gainful self-employment opportunities to unemployed agricultural graduates, agricultural diploma holders, and intermediate in agriculture and science graduates with post graduation in agriculture related courses supporting agriculture development and supplementing the efforts of public extension.

    MANAGE is the implementing agency for training component under the scheme at identified Nodal Training Institutes (NTIs) in various states.

    NABARD is the implementing agency for banks for implementing subsidy component under the scheme and is monitoring credit support to Agri-Clinics through Commercial Banks

    The scheme is open to graduates in agriculture and allied subjects/ biological science graduates with post graduation in agriculture & allied subjects from SAUs/ Central Agricultural Universities/ Universities recognized by ICAR/ UGC, diploma / post graduate diploma holders in agriculture and allied subjects from State Agricultural Universities and also Intermediate (i.e. plus two) level with agriculture courses.

    The credit linked back-ended subsidy @ 36% of the capital cost of the project funded through bank loan is available under the scheme. This subsidy is 44% in respect of candidates belonging to SC/ST, Women and other disadvantaged sections and those from North-Eastern and Hill areas.

    The ACABC scheme has recently been revised with changes in relevant operational aspects and also to expand its scope so as to harness the potential of rural educated unemployed youths to start agri-enterprises in rural areas for serving farming community.

    Central Sector Scheme on Extension Support to Central Institutions

    The fast changing extension scenario calls for supporting various central institute such as MANAGE/EEIs and also redefining the roles, responsibilities and restructuring of the DOE to enhance its effectiveness and operational efficiency. The support is provided in following heads under the scheme.

    HRD Support: DAC has strengthened a network of training institutions in the country by supporting the National Institute of Agricultural Extension Management (MANAGE) at Hyderabad; four Extension Education Institutes (EEIs) at the Regional level and the State Agricultural Management & Extension Training Institutes (SAMETIs) at the State level.

    MANAGE: MANAGE is providing training support to senior and middle level functionaries of the State Governments. It is also providing necessary support to the States in implementation of Extension Reforms (ATMA) scheme.

    The self-financing educational training courses of MANAGE are two-year Post Graduate Programme in Agri-Business Management, one-year Post Graduate Diploma in Agri-Warehousing and Cool Chain Management (AWACCM), and one year distance education Diploma in Agricultural Extension Services for Input Dealers (DAESI)
    Extension Education Institutes (EEIs): Four Extension Education Institutes located at Nilokeri (Haryana), Rajendranagar, Hyderabad (Andhra Pradesh), Anand (Gujarat) and Jorhat (Assam) are operating at the Regional level. The objective of EEIs is to improve the skills and professional competence of Extension field functionaries of Agriculture and allied departments in the field of (a) Extension Education; (b) Extension Methodology; (c) Information and Communication Technology; (d) Training Methodology; (e) Communication; (f) Extension Reforms Scheme; (g) Market led Extension; etc.

    Model Training Courses (MTCs): Model Training Courses of eight days duration on thrust areas of Agriculture, Horticulture, Animal Husbandry, and Fisheries Extension are supported by the Directorate of Extension (DOE) with the objective of improving the professional competence and upgrading the knowledge and developing technical skills of Subject Matter Specialists/Extension workers of Agriculture and allied departments.

    National Gender Resource Centre in Agriculture(NGRCA): Policy level initiatives for gender mainstreaming in DAC are being promoted and coordinated by the Extension Division through a National Gender Resource Centre in Agriculture (NGRCA) which is located in the Directorate of Extension. The Centre is also mandated to perform functions of Gender Budgeting Cell of DAC. The NGRCA has taken up several studies to promote gender mainstreaming in DAC.

    Exhibitions: Agricultural exhibitions are important means of reaching to a large number of farmers. DAC participates in India International Trade Fair (IITF) every year .Besides, DAC supports five regional fairs every year. State and District level exhibitions are supported under ATMA programme.

    re-seasonal DAC- ICAR Interfaces: Pre-seasonal DAC-ICAR Interfaces are organized under the co-chairmanship of Secretary (A&C) and Director General (DG),ICAR to evolve joint strategies on the emerging Issues of Agriculture Sector. During the Interface both the Department of Agriculture & Cooperation(DAC) and Indian Council of Agricultural Research (ICAR) share a common platform to deliberate upon various recommendations made by expert group in different Subject Matter Areas. The participants in DAC-ICAR Interface involve the senior officers from DAC, Department of Animal Husbandry, Dairy and Fisheries (AHD&F) and ICAR.

    Extension Reforms Guidelines
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    Mass Media Guidelines
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  • Subordinate Offices

    Directorate of Extension, Krishi Vistar Bhawan, IARI Campus Pusa, New Delhi - 110012 (Ph.No. 5725924 )
  • Autonomous Institute

    National Institue of Agriculture Extension Management
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